Cocchi Americano means much more to Asti than a simple wine made with the infusion of herbs and spices. Cocchi's is widely regarded as the original Aperitivo Americano, and has been made continuously since 1891. To aromatise the white wine a secret blend of herbs and spices, to name a few, gentian, cinchona and bitter orange peels, are added to the wine base which is then steeped over time.
